Lykke Wullf is named after designer Jemma Swatek’s Danish mother. Jemma was born in England, grew up in Denmark and now lives in California where her LA-based line is designed and sewn. Her designs reflect a synergy between these cultures, combining effortless California cool, Scandinavian minimalism and a European appreciation for eccentric, unconventional beauty.
A deep love of nature is at the heart of the brand. Past collections have drawn from the American Wild West, Danish fishing villages, and the beauty of wide open spaces. In terms of process, this environmental awareness means prioritizing responsible manufacturing and promoting the idea that it’s better to build a smaller wardrobe of timeless, high-quality clothes than to fall into the trap of chasing trends.
Classic yet original, utilitarian yet fabulous, androgynous but also wildly sexy, Lykke Wullf offers a uniform that every woman can make her own. Lykke Wullf has already drawn a passionate following of free spirits, artists, and women of all ages and backgrounds who resonate with Jemma’s authentic, inspired vision.